Branding - Logo and visual identity for a personal brand.
Client - Sim Van Daele based in Norway.
Story - Physical training & spiritual growth: We all have a treasure inside ourselves. Yet most of us keep it in the dark, afraid and unsure how to let it out. The fearsome dragon is guarding it. The Mjölnir - Thor’s hammer - is here to battle your internal dragon. The power of the gods to finally help you reach your full potential. Engraved with ancient runes and a symbolic vegvisir to guide and protect you along your way. The logo combines great Northern heritage and personal passion to bring about spirit and strength in Sim’s story and practice.