Branding - Visual identity for a natural care product line, shop and movement studio in Vancouver B.C.
Client - Akeem Pierre
Story - Lifestyle & Heritage healing: The original idea of the branding is that of Ma'at. A ancient Egyptian concept of truth, balance and harmony personified by a goddess regulating the stars, seasons, and the actions of both mortals and the deities, who set the order of the universe from the moment of creation. The simple version is applicable for all uses. The female version represents the care products and store. The male version the movement studio.