Branding & creative direction - Creation of logo, editorial design and webdevelopment for a children's book series
Concept design - Production of a theater show build around the stories and songs. Covering all facets such as scenario, character development and theatrical attributes.
Management - Work together with a multidisciplinair team to plan and operate the shows, book advertisements, sales and communication. Supported with promotional materials, merchandise and social media.
Client - Marijke Macken, my beautiful mother, a talented illustratrice and writer of the book series called; Ik ben ik en jij bent jij. Jean Bosco Safari, her husband, singer-songwriter and performer. Together with the management team they are De Beestige Bende, the organisation behind this project. The books were published by Johan Vergrote, owner of the Bibliodroom.
Story - Equality, affinity & culture: The intention of the animal stories and songs are about feelings. Therein every child can relate irrespective of their differences and fears. Children mirror themselves in the eyes of another. With these books we hold up a mirror and say; you are good as you are! Every child is unique and equal, with his or her own personality, values and talent. That is what makes us strong. This connected awareness creates a balanced world. With this message we want to give them confidence, courage and strength to conquer their doubts. Believing in yourself starts with accepting who you are.
The logo unites and shares all these attributes; care for one another, gentleness and identification. Showing equality in diversity. Not being afraid to leave your personal print and touch on your environment. " Do not go where the path may lead; go instead where there is no path and leave a trail" - Ralph Waldo Emerson.
The show is about spreading this message in a subtle yet convincing way. Bringing back the potential, joy and vitality of real storytelling. Benefiting bonding, family time and togetherness by giving an open learning experience.