Branding - Logo design and visual identity.
Client - David Mizero Tricot, a young exciting music fanatic. A producer and DJ, with a big love for footwork culture. The Belgian beat scene is thriving. Join Champion Sound on their nationwide journey, looking for the perfect beat! Follow their facebook, twitter and bandcamp.
Story - Self expression & streetlife: The name is based on Jaylib's album. This producing duo (J. Dilla and Madlib), are legends in the Hip Hop world.
Back in 2013 three promoters from three different crews (Next Level Shit, Foot Juice and Mint) decided to put their heads together to come up with new means to promote their local beat scene. The result: Champion Sound, a Belgium based concept that serves as a platform for promoting talented beat makers and producers.
Champion Sound is a record label promoting young, alternative and independent beat makers. It gives producers from home and abroad the opportunity to present their skills to the outside world through exciting battles. They have also been selected as the curators for 22 tracks, leading the Brussels Beats section.
The symbols of the logo include different elements of beat making such as turntables, vocal or music recorder and a classic mpc drum machine. The mic also displays a cup title with a number one, awarded only to champions.
The imagery brings the atmosphere of originality, style, proudness and black street culture. These photos by streetetiquette (slumflower), where never used for publishing. Only to present the art direction.